As of 2014 (the most recent data available), according to the Bureau of labor statistics, Marketing Recruiters and Managers take up 225,200 jobs in the United States alone. Although this job typically requires an entry-level bachelor’s degree, the median salary as of 2015, came in at an astounding $124,850 per year. The field also has a projected growth of 9%, adding to the boom, and the employment change from 2014-2024 is an exciting 19,700.
What Are Recruiters Seeking?
Recruiters fill a variety of positions in the field, notably marketing managers. Yourcareerintel.com offers great insight to the daily tasks of what a marketing manager is responsible for. Take a look at the following list of responsibilities and desired traits:
- According to the website, today’s marketing professional, more than ever before, must wear many hats and be able to advise their company on the best strategies to put the brand’s best foot forward.
- They are responsible for creating a link between traditional communications and digital marketing strategies, a very dynamic position that often requires a very dynamic person.
- These employees must be up to date with current trends and know the ins and outs of all marketing and advertising to further assist in placing candidates in new jobs.
- Marketing recruiters, who often fill this position for companies seeking to improve advertising and marketing outreach, are well versed in account management, event marketing, email marketing, product marketing, public relations, web and interactive media, creative and graphic design, e-commerce, product management, corporate/brand marketing, SEM and SEO and social media.
- No matter which area a candidate falls into, when staffing marketing recruitment jobs, recruiters look for someone who understands what brands need, just as the marketing professionals themselves do. These talents and experience allow them to find the best in their field.
A Concentrated, Booming Market
According to Forbes, the number one, top city for a marketing recruiter and the majority of marketing jobs is New York City, New York. In fact, New York has 1,436 current job listings for marketing professionals. The top five jobs available include: Marketing Manager, Marketing Coordinator, Marketing Intern, Director of Marketing, and Digital Marketing Manager.
With a median marketing salary of $92,759, according to the website, glass door, for marketing managers, New York City harbors big names, big brands, and big companies, as Macy’s Marketing Manager has a salary of $73,695, and the IBM marketing manager’s salary is $105,122. It’s safe to say that the market for marketing remains active, alive and highly competitive.
Overall, those looking to enter the marketing field would be well served to seek employment in the New York area, provided they possess the skillsets most recruiters are seeking. In fact, recruiters themselves are finding success in the area as demand continues to climb, and Fortune 500 companies, who are often based in New York, seek to stay competitive in the growing market. With competitive salaries such as those offered by IBM, it is clear that while the market is prospering, those with expertise and impressive skillsets are poised to excel.