Many job seekers are comfortable using internet-enabled platforms in their job hunt, considering the availability of mobile devices. As a result, organizations have adopted social media in their recruitment process to meet the millennial generation’s needs and get the best talent in the market. Apart from recruiting, social media networks can market employer brands and advertise products.
As a recruiter, you need to focus on social media platforms as one way of getting top talent in the competitive market. Most importantly, know the different social media recruiting strategies to be more productive. Below, we take you through the state of social media recruiting 2022. You will also understand its benefits and the best tips for social media recruiting strategies. This is so that you can effectively initiate it in your talent sourcing program and meet suitable candidates for your open position.
Understanding Social Media Recruitment Strategy
Social media recruitment is the process of advertising job openings, identifying, attracting, engaging, and hiring both passive and active job applicants through social media networks. These platforms include Facebook, LinkedIn, Twitter, etc.
The social media recruiting statistics 2022 show that most recruiters are now sourcing talent through these platforms. Moreover, candidates sign up online to apply for jobs and showcase their skills and qualifications. Note that social media advertising has increased since employers communicate easily with specific target audiences, making the process easy and efficient.
With social media recruitment strategy, recruiters can easily access candidates’ profiles and get a clue about their personalities. Other benefits of using social media for recruiting include;
- Promotes a better employer brand awareness
- Availability of higher qualified candidates
- Increased job vacancy visibility
- It reduces the cost and time of hire
- Promotes candidate’s engagement
One thing that differentiates the social media recruitment strategy from any other recruitment style is that it promotes direct communication between the recruiter and the candidates. So, how do you build a social media recruiting strategy? To answer this question, let’s look at the social media recruiting examples that every recruiter should use to make their social media recruitment strategy successful.
Tips for Social Media Recruiting Strategies
The following tips for social media recruiting strategies apply to active and passive candidates. However, you should assess your needs and budget before exploring them to balance your resources.
1. Create a Reputable Online Brand
People need to know that your company is the best among others. Therefore, you should create a marketable brand that shows candidates you can offer much better than other competitive companies. Ensure you establish authority in your recruitment field, and if clients or candidates already know about your company, they may act as the company’s brand ambassadors.
Millennials always want to feel part of their work environment, so employers must capture their attention by giving them something they enjoy doing. Moreover, let candidates know that your company is a good workplace by sharing content that markets your company using social media advertising tools. Furthermore, you can benchmark companies reputable in offering the best working environment and boost your social media recruiting strategy.
2. Use Video Content
After creating a successful company brand, you will need social media networks to improve engagement with your audience. One of the best ways to engage candidates is by use of videos. Videos provide a return on investment because you can convey more information such as body language, tones, and visual clues.
Furthermore, you can use videos to target passive candidates and other industry-related groups. Live videos provide Q&As and allow people into your company and explore your workplace.
3. Link Up With LinkedIn
Many recruiters are using LinkedIn to source their talent per the social media recruiting statistics 2022. You should not only use this platform for social media advertising but also connect to the groups with something in common with your business. As a result, you can get potential candidates in such groups seeking employment.
LinkedIn provides a networking platform where you get to know more about the candidates, making your recruitment process fast.
4. Necessitate Your Employees in Social Media Posting
Your current employees are the company’s ambassadors, so you should encourage them to participate in the recruitment process. This tip is one of the best social media recruiting examples you should implement because employees either build or destroy your brand.
Furthermore, employees should participate actively in sharing content regarding your organization. You should also consider personal references from the recruiters or employees.
5. Integrate a Variety of Social Media Platforms
To increase your chances of getting the best talent in the market, you need to use different social media platforms. Furthermore, not all candidates will fit in the same sites by meeting their requirements. Different strategies will help you explore different audiences used in specific ways to promote engagement. Therefore, explore all the social media platforms to see which works best for your needs.
6. Create and Share Quality Content
Good content promotes engagement in social media recruiting. You should ensure that the information you share is not marked as spam because it may jeopardize your company image. Always use formats like videos, blog posts, photos, podcasts, and infographics to make your content attractive. Moreover, being social entails giving captivating information and always being there to give feedback on any arising inquiries. Provide valuable, engaging, and informative content to the target audience and keep up with the winning team when sourcing talent.
7. Upgrade Your Social Media Advertisement
Your social media advertising will determine your success in recruitment. In traditional recruitment, random candidate sourcing was the strategy, but social media advertising allows you to identify a specific target audience. Consequently, the recruitment process is reliable and saves time. Moreover, you must use insight tools like measurable KPIs in your advertisement to make it stand out.
8. Contact Potential Candidates
Direct message potential candidates you would like to join your team of experts. Inform them about your company and the benefits they will get from working with you. This strategy helps recruiters be proactive rather than waiting for candidates to come to them. Therefore, reaching out to them promotes a positive candidate experience.
9. Create a Community that Shares Common Culture
You need to create an environment containing people who think alike to create attractive recruiting advertising content. The group should include current employees who understand the company culture and values. You should give them a chance to express their ideas and also give their feedback. As a result, your company will move forward without issues of value indifferences between newbies and current employees.
10. Include Hashtags
You must be creative when using a hashtag and understand how many people use it, the locations, and the demographics. Additionally, understand the scope and influence of your hashtags before using them. It should be according to the parameters of your target audience. However, it is not advisable to use a trending hashtag because your message will be lost among the many on social media. So, employers should customize their hashtags following their company’s needs to achieve their goals.
Social media recruiting strategies keep changing, and recruiters must brace up to stay competitive in the talent market. Social media recruiting leaves employers with no choice but to adapt to the new strategies. Therefore, don’t be left out; choose reliable social media networks, and start maximizing social media recruiting in 2022.