Post Updated: May 11, 2021
If we look at the current job market going into 2021, jobseekers are led more than employers. In fact, as much as 90% of the market is candidate-driven, allowing the job seeker to become much more selective. This means that if you wish to hire the most skilled person for the role, it’s not enough to offer a good salary with great benefits.
With candidates being offered so many choices, it’s up to the employer to change with the times and adopt new talent acquisition trends to make sure that your company stands out of the crowd. The recruiting trends for 2021 embrace a new way of thinking, looking at the candidates almost like customers, trying to market towards them, and better their recruiting process. Here are the top future trends in recruitment that you should use this year, to make sure you don’t miss out on the best talent.
Trend #1. Target Your Marketing
As much as you think you know about your potential employee, their devices know so much more. Their location, searches, latest purchases and social interaction are all saved and ready to be used in your targeted ads. So don’t waste your time and money on general job boards and newspaper ads ー benefit from all of this data and target your ideal candidate. Also, make sure to create an ad that will speak directly to them, with words that they will understand and graphics that they will find appealing.
Trend #2. Branding will Help Your Company’s Appeal
As the candidates hold most of the power in the job market, it’s up to you to stand out from other companies, and creating a strong employer branding is one of the best ways to do just that. As one of the top recruitment trends in 2021, branding towards your potential employee will help boost the company’s popularity, value proposition, and reputation. One way of doing that is by developing a strong social media presence ー it’s worth creating a separate profile for the company when recruiting, as the messaging is different than selling a product. Another way is to encourage current employees to post positive reviews about working in your company. You can also create testimonial videos on your website with current employees. Try and think of creative ways to make your company look attractive, without making it feel too forced and marketed.
Trend #3. Reach Out to Your Candidates on Social Media
We’ve mentioned advertising on social media, but that is not the only use (or even the best) for this avenue. There are so many ways you can use the different channels to locate potential candidates, develop a relationship with them and encourage them to apply for the role. First, use your designated profiles (the ones that are not used to promote a product) to publish content about your company. You can post news, new hires, the employee of the month and more, and encourage your employees to share. These profiles can be used to advertise open positions as well.
Groups are a great place to find your target candidate. Try Facebook and LinkedIn groups for posting your openings, or asking for references. Every person who contacts you through those channels may not be looking for a job now but may look in the future. You’re building a long-term pipeline of connections.
Trend #4. Make Smart Decisions with HR-Analytics
Another one of the top HR hiring trends this year is one that may be hard for some people to adopt. Analytics is being used in marketing to better understand the target customer and improve targeting. Since we’re now looking at the candidates more like consumers, Analytics is a great way of decoding their behaviors, as well as save money and time on recruiting.
You can obtain the data needed using Applicant Tracking Systems (ATS) and other automated tools. And if you are unfamiliar with the different data and Analytics methods and don’t know how to start, there are plenty of places to educate yourself, such as HR conferences. This data can help you decide which part of your process may not be working, and you could focus your efforts on improving it.
Trend #5. Use Referrals to your Advantage
Research has proven again and again that referred candidates take the shortest amount of time to hire, require less money in the process and are retained for longer periods. This can be explained by the fact that referred candidates arrive with existing knowledge about your company. Their friend or family member told them about the position and environment when recommending they should apply. Therefore, they have realistic expectations.
There’s also an added obligation the referee feels towards the person who referred them, to make sure they don’t disappoint. In addition, friends usually share the same interests and values, meaning that the referred applicant will be a good match for your company. Just like with products, when one customer is enjoying it (in this case ー working for you), the more likely it is that their friends will purchase it as well. You can either ask your employees for references or use a referral software.
Trend #6. Improve Candidate Experience
A famous news article from a few years back tells that bad interview experiences cost Virgin Media $5M annually. To cut a long story short, after a candidate received poor treatment from a secretary and the interviewer, and declared on social media that both she and her sister would switch suppliers as a result, it turned out that she was not the only one to do that. In fact, 6% of all rejected candidates decided to cancel their Virgin subscription and recommend their friends to do so as well.
What we can learn from this is that every step of the recruiting process matters, even if the applicant doesn’t make it to the final stage. This is also referred to as the candidate experience. This is not just a lesson for service suppliers, as job seekers talk to other jobseekers, and use websites such as Glassdoor. So one of the best talent acquisition trends 2021 can offer you is to make sure you respect and support your candidates all through the recruiting process, so they praise your company to anyone who listens.
Trend #7. Make Use of Recruitment Automated Tools
The traditional methods of recruitment are overwhelming and consume a lot of time. This leads to many employers making the wrong decisions on the candidates they hire. Job applicants also become frustrated with the ongoing process, making them give up and move on to another employer with more simplified, automated recruitment tools.
Automated tools for recruitment are cloud-based software that HR Managers and recruiters use to simplify their hiring processes. Recruitment automated software has been serving many employers for a long time now. Therefore if you haven’t sought this tool, your chances of losing the best candidates to your competitors keep on increasing.
Trend #8. Consider Remote Hiring
Last year was a tough one, especially with the global pandemic hitting us hard. However, through the tough times, many employers realized that working from home is not a bad idea after all. In fact, it saves them money they use to rent office space and offer employee transportation. Remote hiring has also boosted employee engagement since they have the power to decide where they feel comfortable working.
Now that we are entering 2021, employers can manage their workers remotely. It also makes hiring processes easy because you can hire any worker regardless of their location around the globe without incurring relocation expenses.
Trend #9. Take Advantage of Collaborative Hiring
Organizations lost a lot last year because of the pandemic. As a result, we witnessed businesses’ profit margins reducing and employees losing their jobs due to reduced production. For this reason, collaborative hiring has become one of the latest recruitment trends 2021. Hiring professionals are nowadays collaborating with teams from various departments within their organization to ensure that they get the best quality when it comes to new hires.
This latest HR recruiting trend has been a success, and organizations embracing it are hiring the best candidates. It has also reduced employee turnover hence assisting in building an employer’s brand.
Trend #10. Consider Structured Interviews
When recruiting a potential employee for your open position, you want to gauge them based on specific elements. However, you can only do so if you are armed with structured questions for the interviews.
Structured interviews allow you to ask job applicants the same questions. It is a perfect way to know their strengths and weaknesses without having to test them physically. Using this hiring strategy in 2021 can help you hire the best talent now that most employers are letting their employees work from home.
Trend #11. Gamification Strategy
Working from home keeps workers lonely and sometimes bored because they cannot get the open space they had working physically in their organization’s premises. They are also unable to interact easily with their workmates like they used to before COVID 19 pandemic changed everything.
If you are an employer who wants your employees to keep their engagement even while working from home, gamification could do the trick. It is one of the new trends in recruitment that will reduce employee turnover hence attract quality talent.
Trend #12. Install Modern Technology Tools
This trend has been existing for a long time now, and it is still one of the best HR recruiting trends for 2021. You see, not every time you schedule a meeting with your employees must be within the premises. There are various modern technology communication tools that will make your meeting more efficient and effective.
You can start by encouraging your employees to have a stable internet connection. This allows you to schedule meetings and discuss organizational matters just like you could have done if the meetings were held within the office premises. You can also support your recruitment processes with an Artificial Intelligence tool to streamline your recruitment processes.
Trend #13. Try Inbound Recruitment
Many organizations are reaching out to potential employees, offering them a new open position. This gives the candidates the power to choose from the many offers they have received, which cannot guarantee that you will get the best candidates.
Inbound recruitment is one of the Recruiting strategies 2021 that allows you to extensively market your company through creating an outstanding experience for job seekers. By improving your employer brand perception using specific content, you will be a target for most job seekers. This will also improve your relationships with the candidates leading to excellent referrals even if they do not get hired.
Trend #14. Consider Candidates with Soft Skills
Not every job applicant has soft skills that are necessary for organizational productivity. Consider features like persuasion, creativity, teamwork, adaptability, and collaborations. So how will you know if a candidate possesses such qualities? Frequent video interviews can be one way to know if they have such features. You will be able to gauge the potential employee through their body language, facial expression, and engagement during the interview.
Trend #15. Remote Onboarding
Remote onboarding is also one of the new recruiting trends, even though onboarding has existed since the 1970s. Since the world has been polluted by the ongoing pandemic, bringing new hires to your organization for onboarding processes can be risky for the entire workforce. It is best if you train them remotely so that once they are fully prepared, they can then join the organization and blend right in.
Note that a successful remote onboarding will require a stable internet connection and a desktop. This is what you should encourage your candidates to acquire so that you can be able to effectively host your group meetings. In addition, you can also send them emails of your organizational objectives and visions to prepare them for the awaited tasks ahead.
Let 2021 be the year to see a difference in your recruitment processes. By following the above latest recruitment trends 2021, you will be able to effectively source, assess, interview, and hire the right candidates. Remember to use the right Applicant Tracking System (ATS) and Background Check tools to simplify your recruitment processes.